Here are the commonly asked questions about the recruitment process answered and explained: 


1. What are the responsibilities of the sales manager when there are account managers as well?

  • Sales managers are responsible for collecting and interpreting complex data to target the most promising areas and identify the most effective sales strategies. They have to work with individuals in other departments and with clients, so they have to be able to communicate clearly. When helping with a sale, sales managers need to listen and meet the needs of the customer. Sales managers must be able to evaluate the performance of sales staff and find ways to improve performance of members in difficulty. The sales manager oversees all the sale processes while account managers focus on one certain account and not every sales process.


2. What about the account managers?

  • Sales account managers identify potential clients for their business products. They typically meet with clients at their own company's office or go to the client's location and may be assigned a specific region for travel. Sales account managers explain the characteristics of a variety of products and the benefits of using them. In some cases, they also provide education on how to use the product After many years in the field, consultants can move towards management roles. Account managers only focus on one sales account, the one assigned to them, while sales managers oversee all accounts.


3. What is the difference between the two?

  • The main difference between the two is that the sales manager oversees all the sale processes while account managers focus on one certain account and not every sales process. The sales manager is part of every integral segment of the sales process while the account managers are included in specific and certain parts  of the whole sales process. 


4. How important is sales in the company?

  • Sales play a role in the building of loyalty and trust between a customer and a business. The unique and important role of sales is to bridge the gap between the potential customer's needs and the products/services that the organization offers that can cater to their needs. Sales can be seen as a measurement of how well your business is doing.


5. What are tangible assets?

  • The best way to remember tangible assets is to remember the meaning of the word “Tangible” which means something that can be felt with the sense of touch. Assets which have a physical existence and can be touched and felt are called Tangible Assets. Tangible assets can include both fixed and current assets. Few examples of such assets include furniture, stock, computers, buildings, machines, etc.


6. What are intangible assets?

  • The opposite of tangible assets, Intangible assets don’t have a physical existence and cannot be touched or felt. Intangible assets can either be definite or indefinite, depending on the kind of an asset in question. A few examples of such assets include goodwill, patent, copyright, trademark, company’s brand name, etc.


7. How do you differentiate tangible from intangible assets?

  • The main difference between tangible and intangible assets is where one can be touched and felt the other only exists on paper. Refer to the table below for further understanding:


Tangible Assets
Intangible Asset
1. They have a physical existence.
1. They don’t have a physical existence.
2. Tangible assets are depreciated
2. Intangible assets are amortized.
3. Are generally much easier to liquidate due to their physical presence.
3. Are not that easy to liquidate and sell in the market.
4. The cost can be easily determined or evaluated.
4. The cost is much harder to determine for Intangible assets.
5. Examples: vehicle, plant & machinery, etc.
5. Examples: Software, logo, patent, etc.


8. What is CRM?

  • CRM stands for Customer Relations Management. This is the tool used by the sales department to track their transactions using sites like Hubspot, Intercom, and much more. Its main purpose is to keep tabs on prospective clients inquires, be it by live chat, email, or from the contact form provided on the site.


9. What are some of the problems faced by the sales department?

  • One of the problems faced by the sales department is the response time of the distributors; sometimes, it’s early, other times it is delayed. They solved this problem through finding more distributors and partners to have choices and fully avoid being late in the shipment of the products.


10. Who is part of the design team?

  • The design team is composed of the CEO of the company and the IT Manager. They work hand in hand with the sales manager and account managers to comply with each part of the sales process.